In November 2024, PCSC achieved consolidated revenue of NT$28.37 billion, marking a 5.60% YOY increase and setting a new historical record for the same period. The company launched the 2024 "i Sharing" campaign across all its platforms, including F&B, retail, and beauty, bringing a Christmas experience and visual feast to Taiwan. Taiwan 7-ELEVEN continued its steady expansion, opening its 7,110th store, "Yuanqiao Store," which introduces a new-generation multi-experience concept to meet diverse daily needs. The company also capitalized on business opportunities arising from the Korean wave, the Double 11 shopping festival, Black Friday, winter warmth, year-end gatherings, and gift-giving. It focused on fresh food, the CITY series, snacks, beverages, ice cream, slurpee and other products, while continuing to develop new products and services. The OPENPOINT ecosystem was leveraged to create innovative online and offline shopping experiences. The company’s subsidiaries such as Cosmed, Starbucks, 7-ELEVEN in the Philippines, and 7-ELEVEN in Shanghai have also contributed to overall revenue growth.
Following the launches of "Par K* Avenue," 7-ELEVEN's "Capital Store," and "ZEELAND-MARK" multi-experience store, 7-ELEVEN Fresh's "Yuanqiao Store" became the fourth new life experience space, introducing fresh, chef-guided meals by the five-star " Silks place Hotel" and offering a variety of drinks and juices at the " !+? CAFE RESERVE ." The remodeled "Qingshui Service Area" has been well received by customers, with overall operations improving.
In digital retail, 7-ELEVEN’s OPENPOINT rewards system focused on diversifying points usage, with promotions in November taking advantage of Double 11 shopping opportunities. The app offered points redemption for shopping credits on platforms like Kang Shi Mei, Books.com, PCHOME, and Yahoo, and launched pre-order promotions, iOPEN Mall events, and collaborations tied to international baseball tournaments. These initiatives effectively drove engagement, with over 18 million members participating in point accumulation and redemption.
Taiwan 7-ELEVEN capitalized on the winter season, Korean-inspired feasts, and cross-industry collaborations. For the first time, it introduced over 10 Korean-style products, including Taiwan's first-ever "Korean Army Stew Bento." It also partnered with Japan’s century-old "Kagaya" hotel for authentic Japanese dishes and launched a microwaveable "light hot pot" with " 12hotpot" The brand integrated online and offline platforms for the "Famous Hot Pot Festival," offering discounts on over a hundred hot pot and soup options. At the same time, the self-service hot food section introduced new products like "Star Feast Braised Delights" and collaborated with Michelin-recommended "Taipei Toriki" for a new charcoal-grilled dipping sauce, driving category sales growth by more than 10%.
The coffee division of Taiwan 7-ELEVEN continued to expand its coffee and tea offerings. To meet the demand for warm beverages during the holiday season, the CITY series reintroduced popular drinks like "HERSHEY’S Classic Cocoa" and "Ovaltine Mocha." The company also offered a full range of Italian lattes with the "Latte Feast" and launched a new points promotion for the "Black Friday" shopping event. CITY PRIMA coffee debuted the "Premium Aged High-Flavored Latte," while "CITY TEA" released a "Pearl Roasted Oolong Milk Tea" to suit autumn and winter tastes. A collaboration with "Doraemon" brought limited-edition gifts, helping to drive sales growth in the category by about 10%.
Taiwan 7-ELEVEN capitalized on year-end gift exchanges and gatherings, launching nearly 100 new products as part of the "i Sharing" Christmas campaign. It expanded its dessert offerings with the LADEARS brand and collaborated with Tokyo's renowned "Ken's Cafe Tokyo" for new chocolate products. The company also introduced winter-themed desserts, including the Taiwan version of the popular "Chestnut Tiramisu Cup" from a Korean reality show. The ice cream continued its success with the "Binggrae Banana Milk" ice cream and a new chocolate banana sundae. Additionally, Coldstone launched a new ice cream flavor, "Lemon Cheese." These continuous innovations helped drive steady sales growth across all categories.
PCSC demonstrated its commitment to sustainability, winning the Taiwan Corporate Sustainability Award (TCSA) for eight consecutive years. This year, the company earned six "Sustainability Performance Awards," the most awarded to any retailer in the industry.
Looking ahead to December, Taiwan 7-ELEVEN plans to continue exceeding customer expectations by launching a new lifestyle service platform. The company will focus on Christmas, year-end, and New Year’s celebrations, with the 2024 "i Sharing" campaign, Christmas shopping, Double 12, Winter Solstice, and New Year’s activities. It will also introduce the new "Light Hot Pot" business model to meet the demand for convenient and warm meals during winter, creating Taiwan’s most complete "7-ELEVEN Hot Pot Area" for customers.