In 2024, PCSC’s consolidated revenue surpassed NT$330 billion, growing by 6.63% and setting a new record. Taiwan 7-ELEVEN has continued to deepen its presence through three key strategies: innovation, specialization, and integration. The company is collaborating with group brands to open next-generation integrated stores, with more than 7,000 stores across Taiwan. These stores consistently introduce trending new products and innovative services, connecting over 18 million OPENPOINT members and offering a diverse range of shopping experiences. In addition, the company’s subsidiaries include 7-ELEVEN in the Philippines, Cosmed, 7-ELEVEN in Shanghai, Transnet, and Starbucks, all contributing to overall revenue growth.
In December 2024, consolidated revenue reached NT$29.144 billion, a 5.86% year-over-year increase, setting a new historical high for the period and the third-highest monthly sales on record. Taiwan 7-ELEVEN continues its steady expansion, taking advantage of seasonal opportunities like New Year shopping, Winter Solstice, Christmas, New Year’s Eve parties, and winter warmth, while also focusing on fresh food, the CITY series, snacks, beverages, and pre-order products. By integrating both online and offline sales channels, the company meets a wide range of customer needs.
Taiwan 7-ELEVEN continues to expand its member services with the OPENPOINT points ecosystem at its core. During December’s peak point redemption season, the OPENPOINT app offered over 100 cross-industry, cross-channel redemption options. More than 30 items could be redeemed using points, with a double-digit increase in the number of users. The company also launched the new "uniopen" digital platform, which integrates membership, points, payments, and activities. The platform saw a significant increase in visits in its first week, fostering greater interaction with members and boosting loyalty.
Taiwan 7-ELEVEN’s fresh food offerings have seen impressive growth through cross-industry collaborations and partnerships with Michelin-level dining experiences. Collaborations such as the second partnership with Pokémon for Japanese fusion meals, as well as collaborations with popular brands like "Ginza Kagari" and "Ippudo" for microwave-ready ramen, have all contributed to driving growth in this category. Additionally, 7-ELEVEN’s own fresh food brand, "Star rated Feast," partnered with Michelin chef Olivier Elzer, who holds 27 Michelin stars, to develop a range of French dishes. The company also introduced microwaveable hot pot meals, launching the new "light hot pot" concept, with small, easy-to-prepare portions now available in 1,500 stores.
The CITY series of beverages also saw innovation with new flavors created in collaboration with two international luxury brands: "Decadent Hot Chocolate" with Belgian royal brand GODIVA and "Honey Earl Grey Latte" with UK-based Whittard. These new drinks were promoted through the OPENPOINT app, which offered rewards and expanded sales opportunities both online and in stores.
In preparation for New Year's and Lunar New Year, 7-ELEVEN increased inventory at nearly 1,000 stores in key event areas, tourist spots, transport hubs, and shopping malls, boosting stock levels by five times compared to regular days. The company also deployed the OPEN! mobile shopping cart at hotspots, offering CITY series drinks, fresh food, frozen items, beverages, snacks, and warming products, resulting in a significant boost in sales. To meet early New Year shopping demands, 7-ELEVEN introduced more than 1,000 products across categories like "star-level New Year’s meals," "Michelin restaurant classics," "exclusive souvenirs," and "New Year’s group purchases." These products were available through more than 7,000 stores and platforms like iPreorder and i-group buying, driving sales growth of 10-40%. Additionally, the company launched an exclusive IP-themed lucky bag campaign, offering prizes like Porsche cars, gold, and millions of OPENPOINTs, creating a multi-million-dollar lucky bag economy.
As we enter January 2025, Taiwan 7-ELEVEN continues to meet the demand for New Year’s meals, gifts, and holiday essentials, while developing new, trending products and services. With a variety of promotional activities and the integration of digital shopping platforms such as OPENPOINT, iPreorder, i-group buying, OPEN NOW, and Smart vending machines, the company enhances shopping convenience and creates new sales opportunities for its stores. Taiwan 7-ELEVEN remains committed to building an OMO lifestyle service platform that exceeds customer expectations.