In January 2025, the consolidated revenue reached 30.573 billion NTD, an increase of 9.61% compared to the same period last year, setting a new historical high for both the same period and the single month. Benefiting from the demand for Lunar New Year purchases, the Spring Festival holiday, and the cold wave, the company continued to develop trending products, held store-wide marketing activities, innovated store formats, and provided convenient products and services at transportation hubs, boosting overall foot traffic and sales growth. The integration of online and offline sales channels further enhanced the company’s revenue growth. In terms of subsidiaries, Philippine 7-ELEVEN, President Drugstore (Cosmed), Uni-Wonder (Taiwan Starbucks), and Mech-President (Smile Gas Station) have all shown strong performance, contributing to the overall revenue growth.
In January, Taiwan 7-ELEVEN launched the “Fortune Turns and Buy a Good Year” store-wide marketing campaign, actively capturing business opportunities for New Year’s Eve dishes, New Year gifts, and Spring Festival travel. Over a hundred themed and specialty stores across Taiwan, along with innovative multi-functional kiosks, provided convenient travel supplies, attracting consumers to stop by. During the Lunar New Year holidays, the performance of the PCSC service areas along the national highways was excellent, with both sales and food traffic growing exponentially compared to regular holidays, particularly at the newly renovated QingShui service area, which welcomed more visitors than ever before, during the Spring Festival holiday.
7-ELEVEN's membership management closely aligned with the demand for purchasing goods and seeking good fortune for the Lunar New Year. In January, the company launched three consecutive exclusive member promotions, partnered with seven major temples to offer prosperity cards, and connected all stores and the OPENPOINT app for scratch card activities. The newly launched digital platform, uniopen, offered free point red envelopes during the holiday, while iOPEN Mall held a Golden Snake Year event to help small and medium-sized enterprises grab the New Year's wealth. These diversified strategies led to a record-breaking 20% growth in member spending.
Taiwan 7-ELEVEN also became the closest New Year’s shopping street to home, expanding bulk buying opportunities through multiple channels, including physical stores, iPreorder, iGroup-buying, and its own shopping mall, iOPEN Mall. The scale of over 1,000 products, including “Star-rated New Year’s Eve set meals,” “Michelin classic restaurants,” “exclusive souvenirs,” and “New Year bulk buying combos,” was the largest in history. The company connected more than 7,000 stores across Taiwan and launched online and offline scratch card activities with the OPENPOINT app to stimulate consumer spending. It also offered popular IP-themed red envelopes, seasonal souvenirs, and other lucky foods and items, boosting sales opportunities by both online and offline channels.
Taiwan 7-ELEVEN collaborated with star-rated hotels and Michelin Guide restaurants to create a variety of New Year-themed packaged foods, innovated traditional New Year pastries, and offered differentiated food and drink experiences for holiday travelers. The in-house brand “Veggie Selection” strengthened the convenience of shopping, with the benchmark local Yilan dish, “Shi-Lu Seasonal Vegetable Risotto.” The company also took advantage of the cold weather to introduce more hot food options like Japanese oden, star-rated braised dishes, steamed and baked sweet potatoes, and steamed corn. The dessert counters, now in over 5,000 stores, capitalized on the traditional “sweet treats” custom during the New Year, offering differentiated “red turtle cake” traditional pastries and exclusive in-house brands such as LEDEARS German-style pudding, Un Jour A Paris Boulangerie Tiramisu, and other popular items. The introduction of Korean convenience store hits like Yonsei University Cream Bread led to a 10-30% increase in fresh food-related sales.
Taiwan 7-ELEVEN seized the Spring Festival holiday travel and family reunion business opportunities, enhanced the stock of beverages, snacks, and souvenirs, and continued to focus on three major brands of coffee and tea. For this Spring Festival, the company launched the “Fortune Turns New Year Cup” and the new CITY CAFE “Pistachio Flavored Latte,” along with the OPEN Snake Spin Happy Top activity. Seasonal promotions on the OPENPOINT app further drove sales growth. Exclusive fresh ice cream brands like "Sharing Ice" soft-serve ice cream, Slurpees launched new flavors such as “Golden Pistachio New Year” and “Melon Surprise” to appeal to younger generations. The company also collaborated with Just Gold Jewelry and Coca-Cola to create a surprise buzz, continuing to drive nearly 20% growth in beverage-related sales.
Looking ahead to February, Taiwan 7-ELEVEN will focus on business opportunities for the post-holiday work and school resumption, makeup days, Lantern Festival, Valentine's Day, 228 holiday, and the baseball event at the end of the month. The company will continue to offer a rich and high-quality product and service experience for both online and offline, building a lifestyle service platform that exceeds customer expectations.