The consolidated revenue in February 2025 reached NT$25.7 billion, with a cumulative consolidated revenue of NT$56.3 billion for January and February, reflecting a 4.59% increase compared to the same period last year, setting a new historical high record. Through increased consumer demand due to the Lantern Festival, Valentine's Day, the 228 holiday, seasonal trends, and international sporting events, the company was able to link both online and offline sales channels, driving revenue growth. The company also continued to develop popular products and used storewide marketing campaigns and innovative services to offer convenient shopping experiences, boosting traffic and sales. In terms of investment businesses, Philippine 7-ELEVEN, Mech-President (Smile Gas Station), and President Drugstore (Cosmed) have all been performing well and continuously contributing to revenue growth.
7-ELEVEN continues to deepen its focus on member program and services, leveraging loyalty points, payments, and storewide promotions, as well as marketing tools such as OPENPOINT mobile APP. These efforts target seasonal opportunities such as the Chinese New Year holiday, the start of work and school, Lantern Festival, Valentine's Day, baseball events, and the 228 holiday. As a result, revenue contributed by membership grew by 10%. Additionally, with a focus on tourism during the February holiday season, the company collaborated with iBon stations to offer transportation tickets, theme park tickets, and accommodation bookings, providing a rich selection of domestic travel packages. The OPENPOINT cross-border travel rewards service, catering to increased consumer demand for travel to Japan, saw a significant increase in users. To create a more multilingual-friendly platform, the OPENPOINT APP became the first in the industry to launch seven language versions, including Traditional Chinese, English, Japanese, Korean, Indonesian, Vietnamese, and Thai, continually meeting the customer demand for convenient digital lifestyles.
In partnership with five-star hotels, 7-ELEVEN Taiwan is launching a variety of co-branded ready to eat products, including an in-depth collaboration with Regent Hotel to provide innovative culinary experiences. This includes the popular in-house brand "New Ultra-Premium Rice Balls," which now offers "Abalone with Oyster Sauce Rice Ball," "Steamed Shrimp Dumplings," and "French Beef Meatball Baked Rice." These offerings range from classic Cantonese to french baked dishes, enriching the product lineup. The fresh food brand "Homeal" continues to expand with new frozen boxed meals such as "Homeal x CoCo Ichibanya Butter Curry Chicken Rice" and the exclusive "Homeal Japanese Beef Bowl," targeting the young generation for convenient dining options. Post-Chinese New Year, there has been a noticeable increase in demand for lighter vegetable-based meals, especially in the self-serve food section, with sales of sweet potatoes, oden, and functional foods rising by more than 10%. The new "Nutritional Bread Series" has also contributed to the growth of fresh food sales by nearly 10%.
Seizing the Valentine's Day business opportunity, 7-ELEVEN collaborated with the Uni-President Group to sell "Imported Air Freight Roses," and the online "iPre-order" platform promoted gold sales for gifting or investment purposes. This initiative also introduced classic snacks and a variety of packaged foods. With increased awareness of health and safety, the demand for related pandemic prevention products has warmed up again. Popular licensed merchandise featuring beloved IP characters continues to sell well, driving sales growth by nearly 30%.
In February, 7-ELEVEN Taiwan capitalized on seasonal topics such as spring travel, the holiday weekends, Lantern Festival, and Valentine's Day, launching the "Berry... So Simple" themed, featuring several spring-exclusive packaged products, including new items from the LADEARS dessert brand, imported sweets, and exclusive "Sharing Ice" ice cream "Blueberry Cheese Soft Serve" and "Strawberry Yogurt Slurpees." The City Tea limited-edition drink, " Good Berry Fruit Tea," has also been a hit, boosted by the international sports events that have captured nationwide attention.
Benefiting from the February Lantern Festival in Taiwan, 7-ELEVEN combined physical store resources with transportation hubs and tourist shopping malls to meet diverse consumer purchasing needs. The company also launched differentiated products such as 11 different portrait-themed lanterns and the new "Reunion Red Bean Soup" from City Tea, available for immediate enjoyment, contributing to category growth.
The popularity of licensed characters and pet-related products continues to rise. 7-ELEVEN Taiwan introduced a series of popular IPs such as "Chīkawa," "DINOTAENG," and "MIFFY," with various collectible figurines available in-store. The company is also focusing on expanding its pet product offerings, with dedicated pet sections in all stores. The "TOM & JERRY 85th Anniversary Birthday Party" collaboration has further driven sales in the pet category, with impressive overall sales performance.
Looking ahead to March, 7-ELEVEN Taiwan is set to capitalize on the cherry blossom season in Kaohsiung and the online "Floral Goddess Shopping Festival." The company will continue to introduce cross-industry collaborations, seasonal ice cream, and tea beverages, providing a rich and high-quality shopping experience both online and offline, while continuously building a lifestyle service platform that exceeds customer expectations.