In March 2025, PCSC achieved consolidated revenue of NT$28.36 billion, with a cumulative consolidated revenue of NT$84.64 billion from January to March, marking a 4.4% year-on-year increase and setting a historical record for the same period. We capitalized on seasonal topics such as the Kaohsiung Cherry Blossom Festival, International Women's Day, White Day, International Breakfast Day, and baseball events, while focusing on diverse travel, seasonal shopping, and customer needs. Through both online and offline channels, we drove significant growth in our core business. We also continued to develop trending products, offering innovative services and comprehensive in-store marketing to provide convenient shopping experiences, boosting both customer traffic and sales. In terms of our subsidiaries, President Drugstore (Cosmed), Mech-President (Smile Gas Station), Uni-Wonder (Taiwan Starbucks), Philippine 7-ELEVEN, and President Transnet are all performing well, contributing to continued revenue growth.
Taiwan 7-Eleven continues to meet the everyday needs of our 18.5 million members by providing convenient, nearby access to life’s essentials. The company launched seasonal promotions in stores across Taiwan, such as springtime limited-time discounts and bonus point events. 7-Eleven also leverage OPENPOINT mobile pickup service to take advantage of International Breakfast Day, baseball events, and other lifestyle opportunities. By enhancing sales of products from our CITY series, drinks, snacks, and other categories, and offering exclusive member activities both online and offline, we have successfully encouraged more customers engagement, ensuring steady growth in both member contributions and sales. Additionally, to tap into the latest trends in lifestyle and entertainment, the OPENPOINT app introduced fun point-based activities, including ticket giveaways for the CPBL Opening Game, Jisoo’s fan meeting, and Samsung’s latest smartphones. In March, more than 100,000 participants joined the lottery activities, further boosting member loyalty.
On March 18, Taiwan 7-Eleven celebrated International Breakfast Day with an exclusive selection of sandwiches, breads, rice balls, hot-pressed toast, and burgers, paired with designated beverages, offering over 100 “value combos.” With the increasing preference for lighter meals, we launched a range of light lunch boxes featuring chicken breast, chicken thighs, and other lean proteins paired with lightly seasoned vegetables. We also introduced a new grilled fish and vegetable meal box, providing balanced nutrition for busy, on-the-go customers. These initiatives have contributed to a more than 10% increase in fresh food sales.
To embrace the romantic Kaohsiung cherry blossom season, Taiwan 7-Eleven is focusing on springtime travel essentials and trendy music events. We have curated over 50 pink-themed new products across bakery, desserts, "Sharing Ice" ice cream, Slurpees, and themed promotions to celebrate the arrival of the season. Additionally, we have introduced limited-edition IP-branded candies and snacks at our international boutique counters, further enhancing sales growth. With the warming weather, we are also introducing seasonal products to cater to shifting customers’ preferences, boosting sales of related beverages and frozen desserts.
Taiwan 7-Eleven continues to expand its e-commerce footprint through platforms such as 7-Eleven iPre-order, iGroup-buying, and My Ship, offering customers a seamless shopping experience that’s available 24/7. To capture the spring shopping wave, 7-Eleven i-Pre-order launched a “Floral Goddess Festival” campaign, targeting International Women’s Day and White Day with a range of enticing offers to boost sales.
In line with market trends, Taiwan 7-Eleven continues to innovate in its coffee and tea beverage offerings to meet diverse customer needs. With the keywords “rich, creamy, and bold,” CITY CAFE has launched a new series of strong tea lattes, offering a full-bodied tea flavor for a unique latte experience. This has sparked significant market interest and resulted in nearly a 10% increase in sales in this category.
In March 2025, Taiwan 7-Eleven launched its “Muslim-Friendly Store” program for the first time, focusing on three key areas: international food and beverage diversity, multilingual customer service, and empowering international lifestyle services. This initiative, which is being rolled out at over 7,000 stores, has already led to sales growth and expanded opportunities in the “multicultural tourism” sector.
PCSC continues to prioritize sustainability, having received official authorization from the World Wildlife Fund (WWF) to serve as one of the main organizers of Earth Hour for the second consecutive year. This year, we invited government units and corporate sustainability partners, including the Ministry of Environment, Uni-President Enterprises Corp., 7-Eleven, Cosmed, and major banks, to join the initiative. For the first time, we also invited over 4,100 7-Eleven stores in the Philippines to participate. A total of approximately 15,000 locations participated in the event, helping reduce carbon emissions by around 150 metric tons (CO2e). This is the largest-scale Earth Hour initiative by a multinational convenience store chain in Asia.
As moving into April, Taiwan 7-Eleven will continue to build a lifestyle service platform that exceeds customer expectations. We will seize opportunities related to the Qingming Festival, Mazu Pilgrimage, April Fools’ Day, International Pet Day, and more. Additionally, we are partnering with Snoopy’s 75th anniversary for one of the largest product campaigns in recent years, titled “Delicious League of Celebrities.” This collection spans main courses, side dishes, desserts, and snacks, all featuring limited-edition cute packaging designed to attract young customers and loyal Snoopy fans to our stores for an enriched shopping experience.