Thanks to the joint efforts of 7-ELEVEN Taiwan and its subsidiaries—including 7-ELEVEN Philippines, President Drugstore (Cosmed), Mech-President (Smile Gas Station), and Uni-Wonder (Taiwan Starbucks), President Chain Store Corporation reported consolidated revenue of NT$84.641 billion for the first quarter of 2025, a 4.4% year-over-year increase and a new record high for the period. 7-ELEVEN Taiwan’s success stems from a strategy rooted in innovation, specialization, and integration. By connecting online, offline channels, and further strengthening its OPENPOINT loyalty ecosystem, the company saw outstanding performance across fresh food, CITY series beverages, drinks, desserts, and snacks, all of which significantly contributed to overall revenue. Consolidated net income after tax reached NT$ 3,402 million, with earnings per share of NT$2.79. Ongoing enhancements to digital services, logistics infrastructure, and overseas store expansion have laid a solid foundation for long-term growth. Looking ahead to Q2, the company will continue to meet diverse lifestyle needs through multi-channel service integration and stable operations.
Serving over 18.5 million members, 7-ELEVEN Taiwan actively responds to a wide range of lifestyle demands through its "Membership," "Points," and "Payment" strategies. Seasonal promotions, spring-exclusive storewide discounts, and bonus point offers have been launched in waves across the country. The OPENPOINT mobile app has introduced a variety of product bundles and interactive campaigns, including lucky draws for celebrity meet-and-greets, sports events, and electronics—attracting nearly 200,000 participants in Q1 this year. The new digital service platform, "uniopen," continues to roll out periodic activities to meet members’ needs across food, clothing, housing, transportation, education, and entertainment, helping drive steady growth of contribution from members.
In fresh food, 7-ELEVEN Taiwan has built the island’s most comprehensive lifestyle food service network. Sales in related categories rose by 10%, thanks to three key initiatives: “Gourmet Star,” “Cross-Industry Collaborations,” and “Local Sourcing.” For instance, the "Gourmet Star" line collaborates with renowned chefs and restaurants to create seasonal gourmet meal offerings. The in-house vegetarian brand "Veggie Selection" has expanded chilled sections to over 3,000 stores for easier plant-based purchasing. Cross-brand collaborations in fresh food and bakery items continue to boost customers’ interest. Additionally, the company works with local farmers to contract-produce items such as steamed corn, enhancing self-serve hot food offerings. More than 5,000 stores now feature dedicated dessert zone, with the proprietary dessert brand LADEARS releasing exclusive new and imported products at affordable prices, supporting consistent sales growth.
7-ELEVEN Taiwan has also established the most widespread 24-hour freshly made beverage platform. The CITY series of coffee and tea products led to nearly 10% category growth. CITY TEA, focused on consistently high-quality brewed tea available around the clock, now features single-brew machines in over 3,000 stores and has become a billion-dollar private label brand. Since last year, the innovative “!+? CAFE RESERVE +TEA” hand-shaken tea brand has also driven a six times increase in per-store sales. CITY CAFE continues to expand its stronghold in espresso and tea latte segments, while the premium CITY PRIMA offers enhanced flavor options and promotional loyalty programs to enrich customers’ experiences.
In Q1 2025, 7-ELEVEN Taiwan observed key customer trends such as value-seeking behavior and holiday travel surges. By leveraging opportunities around Lunar New Year, the return to work and school, and seasonal shopping, the company effectively responded to budget-conscious customers through weekly “Super Value Friday-Saturday-Sunday” campaigns and designated value zones in over 400 stores nationwide. Popular seasonal frozen treats such as "Sharing Ice" ice cream, ColdStone Soft Serve, and Slurpee continued to evolve. The company also leveraged group resources to promote events like the “Kaohsiung Cherry Blossom Festival,” capitalizing on themed marketing opportunities. Highway service areas performed strongly, particularly the newly renovated Qingshui Service Area, which saw increased traffic and holiday-driven sales growth.
PCSC remains committed to corporate sustainability. For the fourth consecutive year, it participated in “Earth Hour,” the world’s largest environmental campaign. As one of the official organizers in Taiwan for the second year, PCSC worked with the Ministry of Environment, Uni-President Enterprises, 7-ELEVEN, Cosmed, major banks, and—most notably—over 4,100 7-ELEVEN stores in the Philippines, contributing to a large-scale lights-off initiative spanning approximately 15,000 locations. This collective action reduced carbon emissions by an estimated 150 metric tons (CO₂e), marking it the largest Earth Hour campaign by an Asia-based multinational convenience store chain.
Looking forward to Q2, 7-ELEVEN will continue to tap into opportunities around holidays such as Tomb Sweeping Day, Dragon Boat Festival, Mazu Pilgrimages, and Mother’s Day. The company also launched its first-ever "OPEN! PRIMA Membership Subscription" to accelerate point accumulation and offer exclusive cross-brand discounts. With enhanced online and offline service experiences, 7-ELEVEN continues to build a lifestyle service platform that exceeds customer expectations.