In April 2025, PCSC achieved consolidated revenue of NT$28.521 billion, representing a 6.3% year-on-year growth and setting a record high for the same period in previous years. April included several key seasonal and cultural events such as the Tomb-Sweeping Festival holiday, the Penghu Fireworks Festival, Earth Day, and International Bubble Tea Day. Celebrations for the first anniversary of Par K* Avenue, increasing seasonal demand, and Mazu pilgrimage festivities drove customer traffic. Integration of both online and offline sales channels further boosted foot traffic and sales momentum.
Subsidiary and investment ventures also delivered strong performance, with notable contributions from 7-ELEVEN Philippines, President Drugstore (Cosmed), Mech-President (Smile Gas Station), Uni-Wonder (Taiwan Starbucks), and President Transnet. These collectively supported the company’s overall revenue growth.
The membership economy continued to thrive. Taiwan’s 7-ELEVEN enhanced its 18.5 million-member base through a range of marketing tools, including reward points, mobile payments, store-wide promotions, and the OPENPOINT mobile pick-up service. Campaigns centered around Earth Day, Black Valentine’s Day, and post-holiday shopping helped boost sales of the CITY series, beverages, and snacks, leading to steady growth in member spending. The new OPEN!PRIMA subscription service attracted over 10,000 members within its first five days. With exclusive member benefits and faster point accumulation, it deepened customer engagement. Additionally, promotional campaigns like point raffles and sports-themed games on the OPENPOINT app helped maximize point value.
As temperatures rose, 7-ELEVEN proactively focused on seasonal needs with a diverse fresh food lineup. Light meals, noodles, salads, and fresh produce saw excellent sales. Highlights included new products under the Ohlala brand, such as the Half-Boiled Egg Carbonara Pasta, and the Salad Mood range. The Simple Fit brand collaborated with MVP baseball player Chen Chieh-Hsien to promote high-protein, colorful veggie meals, including salads and bento boxes. 7-ELEVEN also led the market in introducing Japan’s popular protein sticks made from chicken, tofu, and cod—offering nutritious convenience to on-the-go consumers.
The company also expanded its agricultural business by connecting physical stores with online platforms like “iPre-order” and “iGroup-buying,” increasing direct delivery of farm produce. It introduced more local specialties and agricultural cooperative products, enriching its offerings to meet growing customer demand. Warmer weather and promotional campaigns helped drive nearly 10% growth in fresh food sales.
The CITY CAFE brand continued to offer a diverse range of coffee products, including rich espresso and creamy milk-based drinks. Popular items like strong tea lattes resonated with younger consumers, and CITY PRIMA premium coffee—available at over 6,900 stores—highlighted high-quality selections for coffee lovers. CITY TEA, now a billion-dollar proprietary brand, launched new items such as Gardenia Blue Tea and Amber Black Tea, with customizable toppings like vanilla milk foam and tapioca pearls. These innovations enhanced product variety and customer retention, contributing to a 60% year-on-year growth in tea sales. Overall, the CITY series reported sales growth exceeding 10%.
The Tomb-Sweeping Festival holiday in April drove demand for travel and family gatherings, boosting store visits and increasing sales of instant noodles and snacks by nearly 10%. 7-ELEVEN also tapped into popular culture by launching a collaborative collection featuring “HUNTER x Sanrio,” combining appealing design with functionality. This successfully attracted fans and collectors, driving a 40% increase in sales of IP-related merchandise.
In the recent Global Views Monthly ESG Sustainability Awards, PCSC was the most-awarded company in the retail sector, receiving four major honors: two Model Awards in the Public Welfare and Education Promotion categories, and two Outstanding Performance Awards in the Service Sector and Senior-Friendly Group. These accolades underscore the company’s concrete achievements in sustainable development and inclusive innovation.
As May ushers in early summer, Taiwan 7-ELEVEN continues to integrate its physical and digital platforms, including iPre-order, iGroup-buying, MyShip, and iOPEN Mall. The company aims to capture seasonal opportunities such as Mother’s Day, tax season, the Baishatun Mazu pilgrimage, and the Dragon Boat Festival. With summer heat and the upcoming rainy season in mind, 7-ELEVEN is expanding its offerings of cold drinks, frozen treats, refreshing meals, and seasonal fruits—strengthening its role as a lifestyle service platform that exceeds customer expectations.