Taiwan 7-ELEVEN announced its consolidated revenue for May 2025 reached NT$30.058 billion, marking a 6.6% year-over-year increase and setting a new record for the highest May revenue in the company’s history. This growth reflects the brand’s steady expansion and its continued innovation across key pillars including membership engagement, fresh food, coffee, beverages, and pre-order services. By integrating its online and offline platforms, 7-ELEVEN has created a seamless omnichannel retail experience. Strong performances from subsidiaries such as President Drugstore (Cosmed), Philippine 7-ELEVEN, and Uni-Wonder (Taiwan Starbucks) also delivered a robust boost to the group’s revenue.
With a membership base exceeding 18.5 million, Taiwan 7-ELEVEN continues to enhance user experience through its OPENPOINT loyalty ecosystem. In May, total transaction value from members hit a record high, with double-digit growth year-over-year. The "Love Mom" Mother’s Day campaign, developed in collaboration with Uni-President Group, and storewide promotions for the Dragon Boat Festival drove significant sales of CITY series, beverages, snacks, and seasonal items. The company also focused on high-value customers by expanding the "OPEN!PRIMA" subscription service, offering premium benefits and exclusive perks. During Taiwan’s tax season, the option to redeem OPENPOINTs to offset personal income taxes further elevated point utility and engagement.
Taiwan 7-ELEVEN continues to expand its diverse and differentiated fresh food offerings. As a go-to choice for cooling summer meals, cold noodles and chilled dishes remain bestsellers. The company has also developed a range of health-oriented options including light meal boxes, salads, small bites, and seasonal fruits, with a curated selection of high-quality sliced fruit varieties. Benefiting from rising temperatures and seasonal promotions, these categories have shown steady growth. As part of its summer campaign, 7-ELEVEN introduced a Southeast Asia-themed menu featuring a variety of tropical-inspired dishes. In collaboration with the Agriculture and Food Agency, premium locally grown rice was incorporated into fresh food products. The brand also leveraged themed occasions such as International Rice Day, International Hamburger Day, and World Milk Day to create curated food-and-beverage pairings, combining delicious light meals with CITY series drinks and refrigerated beverages. Positioning itself as a “social kitchen,” Taiwan 7-ELEVEN continues to meet consumers’ demands for ready-to-eat and ready-to-drink convenience, with overall fresh food sales growing nearly 10% year over year.
With summer in full swing, customers’ demand for cold beverages, ice cream, and beer surged. Beverage sales climbed over 10% YoY, driven by new seasonal launches and strong branding efforts. CITY PRIMA coffee continued to expand its market share with its dual single-origin campaign—featuring “Ethiopia Yirgacheffe” and “Guatemala Huehuetenango”—strategically timed with holiday gift-giving opportunities. CITY café further sparked buzz with limited edition fruit coffee flavors and exclusive merchandise giveaways that sold out within three days. CITY TEA also contributed to robust growth with local fruit-based drinks like “Mango Pomelo Sago” and “Retro Pineapple Ice Smoothie,” alongside expansion of its innovative Tea Bar concept. Tea category sales posted double-digit growth, boosting overall performance of the CITY series by over 10%. The annual “Ice Cream Lucky Draw” campaign returned with more than 100 frozen treats, featuring limited-time flavors of Slurpee, snow cones, and soft-serve products, all supported by both in-store and online promotional activities.
To appeal to the younger generation's love for personalized merchandise, Taiwan 7-ELEVEN launched a premium point collection campaign featuring wildly popular characters like Care Bears, Bugcat Capoo, and Rilakkuma. These IP collaborations drove growth in lifestyle product sales. In celebration of Mother’s Day, Uni-President Group launched “Love Mom” campaign across more than 14 brands, including 7-ELEVEN, and imported over 120,000 Colombian carnations directly for sale. Online platforms such as 7-ELEVEN iPre-order, iGroup-buying, and iOPEN Mall all promoted themed campaigns for Mother’s Day and the Dragon Boat Festival. Sales of snack and fruit gift boxes rose, and customers demand for safe-haven assets fueled significant growth in gold and jewelry sales. Over 7,000 stores offered diverse product selections and innovative OMO retail experiences.
Looking Ahead to June, Taiwan 7-ELEVEN will continue building a lifestyle service platform that exceeds customer expectations. It plans to develop products suited for summer travel and high-temperature conditions, while integrating online and offline services to deliver a comprehensive digital lifestyle experience. The company aims to enhance shopping convenience, unlock new in-store sales opportunities, and proactively capture business potential during the summer peak season for convenience stores.