Taiwan 7-ELEVEN announced that its consolidated revenue for June 2025 reached NT$28.801 billion, representing a 3.5% year-over-year increase. This achievement set a new record for the highest June revenue and marked an all-time high for second-quarter performance in the company’s history.
7-ELEVEN Taiwan continued its steady store expansion while actively strengthening key growth pillars, including membership engagement, fresh food, coffee, beverages, IP merchandise, and online shopping platforms. By seamlessly integrating online and offline channels, the company provides customers with a diverse and convenient shopping experience. Strong performances from its affiliates — including President Drugstore (Cosmed), President Transnet, Uni-Wonder (Taiwan Starbucks), and President Pharmaceutical Corp. — also contributed significantly to overall revenue growth.
With a membership base exceeding 18.5 million, 7-ELEVEN Taiwan continues to enhance user experience through the OPENPOINT loyalty ecosystem. In June, member transaction value reached a record high, driven by the premium "uniopen PRIMA" subscription program, which surpassed 20,000 subscribers and offers a wide range of exclusive benefits.
During the mid-year "618 Shopping Festival" — one of the largest e-commerce events — 7-ELEVEN integrated its digital and physical resources to deliver a seamless shopping journey. Through services such as iPre-order, iOPEN Mall, and iGroup-buying, the company strengthened its proprietary e-commerce ecosystem. Supported by hot 3C products, gaming pre-orders, OPENPOINT rewards, and multiple payment incentives, these strategies fueled growth of nearly 30% in pre-order and tech product sales.
To cater to health-conscious consumers and align with summer themes, 7-ELEVEN Taiwan expanded its differentiated fresh food offerings, including light meal boxes, salads, healthy snacks, seasonal fruits, and yogurt desserts. The lineup featured first-time collaborations with "Matthew’s Choice," premium salmon sashimi salads, protein rice rolls, Vietnamese cold noodles, and high-fiber sandwiches under the "New Fiber" series. Additionally, the "Star-rated Feast" series continued to grow through collaborations with renowned restaurants such as Mipon at Grand Mayfull Hotel Taipei and Fujin Tree Taiwanese Cuisine & Champagne, transforming signature dishes into exclusive convenience store creations. The "Thai Feast" summer campaign further boosted sales of tropical fruits such as durians and mangosteens, while a collaboration with the Tainan City Government to launch the "Golden Diamond Pineapple Fresh Fruit Box" drove fresh produce category sales up nearly 40%. Overall, fresh food sales rose nearly 10% year-over-year, reinforcing 7-ELEVEN’s role as a "social kitchen" that meets diverse consumer demands.
To capitalize on summer heat, 7-ELEVEN introduced innovative seasonal beverages, ice products, and beers, including limited-edition Slurpees, "Sharing Ice" ice cream, and ColdStone soft serve with unique flavors and creative experiences. Promotions such as the Summer Shopping Festival and International Beer Festival further fueled growth in beverage sales.
In the tea segment, 7-ELEVEN expanded its presence in the hand-shaken tea market with its new brand "!+? CAFE RESERVE & Tea Bar," which opened its first flagship street-front store. Featuring over 30 premium tea beverages and automated brewing systems, the brand quickly gained market buzz, driving double-digit growth in tea sales. CITY CAFE continued to perform strongly with its premium single-origin coffee series made with select high-altitude beans, which remained hot sellers. Meanwhile, the popular CITY PRIMA fruit ice cube specialty coffee series returned this summer with two new flavors, sparking strong consumer interest and robust growth. Overall, CITY series strategies and diversified product offerings contributed nearly 10% to overall performance growth.
To appeal to the younger generation’s love for personalized merchandise, 7-ELEVEN launched a premium points campaign featuring over 100 limited-edition products in collaboration with popular live-action movie character Stitch, as well as a renewed partnership with STARLUX Airlines for the "STARLUX Airlines x Snoopy" campaign, offering more than 30 newly designed items and driving lifestyle product sales growth through beloved IP characters.
Looking ahead to July, 7-ELEVEN remains committed to its core strategy of becoming a "lifestyle brand across all channels." The company will continue to innovate and deliver new lifestyle experiences, having once again received the 2025 Taiwan Service Industry Gold Award. With over 7,100 stores nationwide, 7-ELEVEN plans to capture the summer travel market by launching high-value lucky bags in collaboration with Sanrio on 7-ELEVEN Day and celebrating the rollout of the uniopen membership. The new "uniopen Happy Spend" campaign integrates online and offline services to enhance shopping convenience, capture peak season opportunities, and create new in-store sales momentum.