Thanks to the joint efforts of 7-ELEVEN Taiwan and its subsidiaries, President Chain Store Corporation (PCSC) reported consolidated revenue of NT$172.021 billion for the first half of 2025, marking a remarkable year-over-year increase of 4.95% and setting a new record high for the period. Consolidated net income after tax reached approximately NT$7.069 billion, with net income attributable to owners of the parent also at NT$5.938billion. Earnings per share (EPS) after tax were NT$5.71. Subsidiaries—including Philippine 7-ELEVEN, President Drugstore (Cosmed), Mech-President (Smile Gas Station), and Uni-Wonder (Taiwan Starbucks)—all delivered strong performance and significantly contributed to revenue growth. The overall business maintained a steady upward trend. Looking ahead to the third quarter, the company aims to seize seasonal demand during the summer peak and holiday travel periods, while deepening its integration of online and offline service platforms to sustain stable operations.
7-ELEVEN Taiwan continues to demonstrate its channel influence by advancing three core strategies—innovation, specialization, and integration—to meet evolving societal needs. The company has steadily launched trending products across fresh food, the CITY series, beverages, and snacks, while leveraging group-wide events such as the Kaohsiung Sakura Festival, the LOVE MOM! campaign, and key holidays including Lunar New Year, Tomb-Sweeping Day, and Dragon Boat Festival. In parallel, the company has actively expanded its lifestyle plazas, with the total number of service-oriented commercial spaces reaching 62—creating innovative consumer experiences.
To enhance customer loyalty, 7-ELEVEN Taiwan continues to strengthen its “Membership,” “Points,” and “Payment” strategy. Group-wide promotional campaigns tied to seasonal events and special offers—such as instant discounts or bonus points with qualifying purchases—are regularly launched across all stores. In April, the company launched the new “uniopen PRIMA Membership Subscription” program, offering exclusive benefits to members and driving record-setting member transaction volumes in the first half. As of July, the program surpassed 30,000 subscribers. On the OPENPOINT app, interactive campaigns such as lucky draws for celebrity meet-and-greets, sports tickets, electronics, and airline mileage continued to resonate with users, attracting nearly 300,000 participants in the first half alone. These efforts further integrated loyalty into everyday consumer touchpoints and contributed to solid growth in member engagement.
Positioning itself as Taiwan’s “social kitchen,” 7-ELEVEN Taiwan’s fresh food business achieved nearly 10% growth across key categories through three initiatives: “Star-rated Feast,” “Thematic Cuisine,” and “Local Sourcing.” The “Star-rated Feast” line partnered with Michelin-starred chefs, top restaurants, and luxury hotels to create exclusive seasonal meals. For “Thematic Cuisine,” the company expanded its light meal offerings under the “Simple Fit” label and introduced Southeast Asian-inspired dishes in response to spring and summer health trends. Collaboration with popular bakery and fresh food brands boosted sales, with steamed corn emerging as a standout item that contributed to the growth of self-serve hot food sections. Through “Local Sourcing,” 7-ELEVEN Taiwan engaged in contract farming with local producers and partnered with the Agriculture and Food Agency to promote domestic agricultural products. Premium Taiwanese rice was also integrated into ready-to-eat meals. Meanwhile, the LADEARS dessert brand marked its first anniversary, with over 5,000 stores featuring dedicated dessert counters offering exclusive new and imported items—positioning it as the island’s most accessible all-day indulgent dessert destination.
To meet consumer demand for summer refreshments, the company actively launched new products in beverages, ice cream, and beer. The CITY series continued to expand its differentiated brand positioning. CITY CAFE’s newly launched premium coffee line performed strongly, while CITY PRIMA brought back its popular frozen fruit espresso series. CITY TEA continued to lead in the tea segment, introducing new iced and smoothie drinks. The "!+? CAFE RESERVE & Tea Bar" brand reached nearly 300 locations, including its first flagship street-side store, and has driven double-digit growth in the tea category. Seasonal flavors of Slurpees, "Sharing Ice" ice cream, and ColdStone Soft Serve were introduced, accompanied by limited-time promotions such as “Ice Treat Draw,” “Beverage Draw,” and the “International Beer Festival,” contributing to nearly 10% growth in related categories.
Under the “uniopen Membership Ecosystem,” 7-ELEVEN Taiwan continues to expand its digital lifestyle services. Its over 7,100 stores across Taiwan are now tightly integrated into its OMO (Online-Merge-Offline) retail experience. Online platforms such as iPre-order, iGroup-buying, and iOPEN Mall launched promotional events for Mother’s Day, Dragon Boat Festival, and the 6/18 Shopping Festival. Delivery and pickup services—including OPENPOINT Mobile Pickup Service, OPEN NOW, and others—offered diversified channels for online shopping, group buying, shipping, and delivery, thereby generating new sales opportunities.
As the third quarter marks a traditional peak season for the convenience store sector, 7-ELEVEN Taiwan continues to demonstrate resilience and adaptability. With its core focus on becoming a “lifestyle brand,” the company is building an integrated lifestyle service platform. The grand opening of the new DREAM PLAZA lifestyle mall has been celebrated with a series of promotional campaigns. Taiwan’s first “LOFT SELECT” concept store also launched, introducing limited-edition gift sets co-branded with Sanrio. Through star product development and innovative services, and by leveraging its 7,100-store network, the uniopen membership ecosystem, and e-commerce channels, the company is seizing seasonal business opportunities. Its operations remain solid, consistently delivering a safe, convenient, and diverse lifestyle platform that exceeds customer expectations and sets new milestones in business growth.