In July 2025, PCSC achieved a consolidated revenue of NT$29.683 billion, representing a 0.29% increase compared to the same period last year, setting a new record high for the month. 7-ELEVEN Taiwan continued its steady store expansion and innovation in membership programs, fresh food, CITY series beverages, IP merchandise, and online shopping platforms. By integrating its online and offline channels, the company provided customers with diverse and convenient shopping experiences. Subsidiaries—including President Transnet (Black Cat Delivery Service), President Drugstore (Cosmed), Uni-Wonder (Taiwan Starbucks), and Mech-President (Smile Gas Station)—delivered strong performances, contributing to overall revenue growth. Looking ahead to August, the company aims to seize summer peak demand and holiday travel opportunities, further strengthening its OMO (Online-Merge-Offline) service platforms to maintain solid operations.
7-ELEVEN Taiwan continued to enhance its membership services and expand its high-value customer base through the “uniopen PRIMA Membership Subscription,” leveraging the “uniopen Membership Ecosystem” to broaden its digital lifestyle offerings. Serving 18.5 million members, the company pursued its “Membership,” “Points,” and “Payment” strategies in collaboration with Uni-President Group, launching exclusive offers such as the “uniopen Happy Spend” campaign and “DREAM PLAZA Grand Opening Celebration.” The “uniopen PRIMA Membership Subscription” exceeded 30,000 subscribers in July, with steady growth in member contribution. The proprietary e-commerce ecosystem—including iPre-order, iOPEN Mall, and the in-store group-buying platform iGroup-buying—was integrated with OPENPOINT rewards and multiple payment promotions, supported by delivery and pickup services such as OPENPOINT Mobile Pickup Service, OPEN NOW, and other platforms. These channels created seamless sales opportunities, meeting summer travel needs and early Father’s Day gifting demand.
Fulfilling its role as Taiwan’s “social kitchen,” 7-ELEVEN introduced a railway-themed bento campaign for the summer travel season. The in-house “Gourmet Star” brand and the hot-meal concept “Happy Canteen” (offered in select stores) each launched a variety of railway-inspired bentos. Additionally, the company partnered with STARLUX Airlines to launch four co-branded products inspired by “The Flavors of Travel.” To celebrate the 30th anniversary of its rice ball category, 7-ELEVEN introduced four new formats—triangle, round, heated, and large-sized—along with the first-ever “Egg Burst Grilled Pork” rice ball featuring a molten egg filling. In the self-serve hot food area, steamed corn and cage-free braised eggs continued to expand their store coverage. Bakery and dessert categories were also diversified, including collaborations with renowned French patisseries, driving steady growth in fresh food sales.
To meet consumer demand for summer refreshments, 7-ELEVEN launched new beverages, ice cream, and beer products, supported by the “Beverage Lucky Draw” campaign to boost purchase frequency. The CITY series strengthened its multi-brand positioning and product differentiation to capture the summer fresh drink market. CITY CAFE’s premium coffee series maintained strong sales, CITY TEA’s “Ice Dessert House” launched the “Uni-President Pudding Smoothie,” and CITY PRIMA released the second wave of its fruit ice cube series with the “Black Jazz Blackcurrant Ice Cube Specialty Coffee.” The "!+? CAFE RESERVE & Tea Bar" brand exceeded 300 stores, meeting high summer demand for hand-shaken tea beverages and contributing nearly 50% growth in the tea category, driving overall CITY series beverage growth of more than 10%.
7-ELEVEN Taiwan continued to lead the lucky bag trend, developing diverse formats tailored to specific holidays, commercial districts, and store types through collaborations with popular IPs, generating multi-billion-dollar sales opportunities. For the third consecutive year, the company launched the 7-ELEVEN Day limited-edition lucky bag campaign, this year partnering with three popular Sanrio characters—Hello Kitty, Kuromi, and Cinnamoroll—attracting strong fan engagement. To capture the younger generation’s demand for personalized merchandise, the nationwide premium collection campaign featured collaborations with Doraemon’s 45th anniversary movie Doraemon: Nobita’s Sky Utopia and the globally renowned Smurfs franchise, driving nearly 20% growth in IP merchandise sales.
Positioning itself as an “all-channel lifestyle brand,” 7-ELEVEN Taiwan once again earned the 2025 Taiwan Service Industry Gold Award and, for the sixth consecutive year, won the Asia Responsible Enterprise Award in recognition of its sustainability initiatives. The company also introduced one of the summer’s most anticipated retail concepts by partnering for the first time with Japanese lifestyle brand LOFT, launching Taiwan’s first “LOFT SELECT” concept store inside Kaohsiung Dream Mall on August 1. This initiative is expected to drive more than 20% year-over-year growth in customer traffic in the second half of 2025.
Entering August—the peak season for convenience stores—7-ELEVEN Taiwan continues to build its lifestyle service platform and create new sales opportunities. Leveraging its nationwide network of over 7,100 stores, the uniopen Membership Ecosystem, and integrated online shopping platforms, the company is capitalizing on peak season demand. Highlights include the summer’s hottest “Beverage Lucky Draw” and the nationwide premium campaign featuring an exclusive POP MART Sweet Bean co-branded collectible program. By aligning with seasonal occasions such as Father’s Day, the Chinese Valentine's Day, and the Ghost Festival, the company continues to offer diverse sales channels and value-added services, delivering a more seamless, convenient, and rewarding shopping experience that meets the evolving needs of customers.