President Chain Store Corp. (PCSC) reported January 2026 consolidated revenue of NT$30.728 billion, an increase of 0.5% compared to the same period last year, marking a new record for the month. Despite the Lunar New Year holiday falling in different months over the past two years, the company maintained positive growth and is actively seizing opportunities during the festive season. Driven by demand for Chinese New Year groceries and gift boxes, PCSC continues to develop trending products and utilize store-wide marketing, innovative store formats, and integrated physical and digital platforms to diversify sales channels and boost revenue. Subsidiaries including Philippine 7-ELEVEN, President Drugstore (Cosmed), Shanghai 7-ELEVEN, and Q-WARE Systems & Services Corp. all showed positive momentum, continuing to contribute to overall revenue.
7-ELEVEN Taiwan continues to expand its stores and smart vending machine multi-channel services, with over 8,300 service points nationwide. In January, it launched the "Golden Horse Luck" multi-phase marketing campaign to capture Chinese New Year opportunities for reunion dinners, festive gifts, and traditional prayers. It also introduced hundreds of popular IP-themed Chinese New Year Lucky Bags, integrating online and offline festive demand. Collaborating with five major temples, it offered NT$1,111 must-buy gift card and shopping rewards, and debuted the "Spend & Discount Lucky Draw" activity. Multiple festive snacks and gift boxes drove the cross-buying rate, turning 7-ELEVEN stores into the strongest Chinese New Year supply stations.
7-ELEVEN Taiwan continues to cultivate its "uniopen Life Circle" with over 19.5 million members. It integrated group brands with the "CTBC uniopen Co-branded Card," stacking point rewards with specified bonus offers. Chinese New Year -exclusive activities included Check-in for OPENPOINTs and gold prize draws. It also targeted the global cross-border point economy; customers can now earn points at over 15,000 7-ELEVEN stores in Thailand, expanding the "OPENPOINT Ecosystem." The "uniopen PRIMA Subscription" held differentiated member-exclusive activities, leading to steady growth in member contributions.
7-ELEVEN's Fresh Food brand "Star-rated Feast" is committed to making high-end dining a daily occurrence. Early in the year, it collaborated with a 30-Michelin-star chef to monitor creative dishes and developed the first Low-carbon risotto made with locally sourced ingredients in the convenience store channel, continuing its role as a community kitchen. "Simple Fit" also continues to develop healthy light-meal proposals, such as the popular "Ready-to-Eat Chicken Breast," categorized by Orange, Green, and Red packaging and emphasizing that they are more delicious when heated. Coupled with innovative "Warm Salads," traditionally off-season items like chicken breast and salads saw contra-seasonal growth. Leading the convenience store channel, 7-ELEVEN met protein needs with multiple ready-to-eat egg products, including the new "Shih An Farm Spicy Onsen Egg" and the expansion of "Animal Welfare Stewed Eggs" to 600 stores. Furthermore, by capturing the fan economy, a collaboration between the Korean group SEVENTEEN and The Smurfs for bakery packaging drove Fresh Food category revenue growth by nearly 10%.
7-ELEVEN Taiwan continues to lead the Black Gold and Tea Gold market trends. The Specialty Coffee brand "!+? CAFE RESERVE" introduced the "Alishan Royal Bean Geisha Estate Coffee" at NT$2,000 per cup, once again breaking the convenience store coffee price ceiling. CITY CAFÉ "Banana Fortune Latte" with a "Fortune Ingot Stamp" gift drove social media check-ins and collecting trends. The dual tea brands CITY TEA and "!+? CAFE RESERVE & Tea Bar now serve over 3,500 locations. New products like the "Golden Osmanthus Taro Ball Tea Latte" and various promotions drove continued growth for the CITY series.
iPre-order continues to expand sales channels by linking with the iGroup-buying platform. During the Chinese New Year period, it launched the "Full Speed Ahead" and "Golden Horse Luck" campaigns. Coupled with the "Member Day on the 7th" bonus point activities, high rewards incentivized sales of high-priced 3C products and stimulated pre- Chinese New Year e-commerce momentum, driving iPre-order growth by over 30%.
Looking ahead to February, with the 9-day Lunar New Year holiday approaching, over 7,200 7-ELEVEN stores and highway service areas are fully prepared. Theme stores and OPEN! FUNLAND provide entertainment experiences for holiday outings. Capturing Chinese New Year, Cat Day, the return to work/school, Lantern Festival, and international baseball events, 7-ELEVEN will launch multiple promotional waves and exclusive products to continue building a life service platform that exceeds customer expectations.