President Chain Store Corporation (PCSC) reported consolidated revenue of NT28.04 billion for February 2026, an increase of 9.08% compared to the same period last year, marking a new record for the month. The growth was primarily driven by strong demand during the Lunar New Year holidays, long weekend travels, and various Lantern Festival events across Taiwan. 7-ELEVEN Taiwan has continued to focus on its core pillars of membership, fresh food, and coffee by developing trending products and services to provide convenient shopping touchpoints. During the festive period, the company launched lucky bags and integrated marketing campaigns, including store-wide spending thresholds and fresh food promotions where customers could win shopping credits or participate in OPENPOINT point draws. With a total prize and reward value of approximately NT$50 million, these initiatives effectively increased foot traffic and successfully bolstered related sales performance across the board. Overseas and subsidiary operations also contributed significantly to the overall growth, with strong performances from Philippine 7-ELEVEN, Uni-Wonder (Taiwan Starbucks), President Drugstore (Cosmed), President Transnet, and Uni-President Department Store.
7-ELEVEN Taiwan continues to deepen its membership management to build the "uniopen membership circle" and leads the industry with its "OPENPOINT Cross-border Travel Points Passport" to connect overseas membership services. Following Japan and the Philippines, the company has added the Thailand ALL member integration, allowing members to accumulate points at Thai 7-ELEVEN stores that are automatically converted into OPENPOINT points. This strengthens the cross-border travel service layout and caters to migrant workers returning home, further tapping into "multi-residential and travel opportunities." Simultaneously, the OPENPOINT APP has integrated the OPENPOINT Mobile Pickup Service and various interactive promotions to invigorate the membership economy and enhance point application value, further expanding the benefits of the OPENPOINT ecosystem.
In February, 7-ELEVEN Taiwan launched multiple waves of marketing activities, such as responding to "Cat Day" by collaborating with popular Japanese illustrators for cat-themed bakery items and pet supplies. This included temporary cat-themed stores and the "Meow Fortune Tiramisu Milk Tea," while innovative cash registers that emit meowing sounds attracted younger customers to experience the stores. Seizing Valentine's Day opportunities, the company collaborated with Uni-President Group affiliates to sell imported air-flowered roses. In late February, 7-ELEVEN initiated baseball-themed stores and cross-brand integrated marketing for international baseball tournaments, linking iBon stations for ticketing with the CITY TEA and !+? CAFE RESERVE & Tea Bar brands. These sports-driven efforts boosted sales of light meals, fitness meal boxes, and "Big Bite" hot dogs, combined with limited-edition merchandise and baseball-themed packaging to enhance customer participation and store momentum.
7-ELEVEN Taiwan maintained steady expansion, with the total number of service points including physical stores and Smart vending machines exceeding 8,330 across Taiwan by the end of February. Driven by Lunar New Year travel and Lantern Festival demand, inventory for gift boxes, snacks, and beverages was increased at transportation hubs and tourist-centric commercial areas, leading to growth of 10% to 30% in related categories. The coffee brands CITY CAFE and CITY PRIMA launched festive promotions linked to the OPENPOINT Mobile Pickup Service, driving related revenue growth by 10%. Furthermore, themed stores, character merchandise draws, and the innovative composite service "OPEN! FUNLAND" expanded across northern, central, and southern Taiwan, creating recreational spaces with anime and trendy elements to satisfy the entertainment needs of customers of all ages.
In February, 7-ELEVEN Taiwan innovated various food and beverage offerings, including the first-ever launch of coriander-flavored creative fresh food and coriander-related products on the iPre-order platform. During the festive season, digital platforms such as iPre-order, iGroup-buying, and iOPEN Mall supported store sales for Lunar New Year dishes. Physical stores developed auspiciously named meals, and the "Star-rated Feast" brand launched the "Auspicious Gold Feast" campaign, collaborating with five-star hotels and Michelin-starred chefs to develop luxury fresh food while offering limited "Golden Horse Food Credits" to drive purchases. Post-holiday, in response to the demand for dietary management, the company recommended "Simple Fit" meal boxes and additive-free verified salads with clear nutritional labeling. These offerings, combined with value-added combos and CITY series beverages, drove fresh food category growth by nearly 10%.
Furthermore, PCSC hosted its first "Sustainable Value Chain Awards" this February. Through workshops, quantitative assessments, and third-party evaluations, the company invited supplier partners to participate and awarded the "Sustainable Supply Chain Excellence Partner Award." By extending internal standards to the entire supply chain, the company is the first in the retail sector to build a "Sustainable Value Chain," establishing a demonstrative sustainable competitive business model for the local retail industry. Looking ahead to March, 7-ELEVEN Taiwan will welcome the enthusiasm for international sports events, the Kaohsiung Cherry Blossom Festival, and seasonal change opportunities. By planning multiple waves of promotions and innovative products, the company expects to boost related performance and continue building a life service platform that exceeds customer expectations.