President Chain Store Corporation reported consolidated revenue of NT$29.761 billion for March 2026, representing a year-on-year increase of 4.93% and setting a new historical high for the month. Taiwan 7-ELEVEN demonstrated steady growth by expanding its reach to over 8,360 service points, including physical stores and Smart vending machines. The company strategically capitalized on diverse lifestyle demands surrounding the Lantern Festival, International Women's Day, international sporting events, the Kaohsiung Cherry Blossom Festival, concerts, Eid al-Fitr, International Breakfast Day, and Earth Hour. By focusing on membership loyalty, fresh food, coffee, tea, and iPre-order, PCSC developed innovative products and themed campaigns that effectively increased customer footfall and sales, driving continuous growth in its core business. Regarding subsidiaries, Philippine 7-ELEVEN, President Drugstore (Cosmed), Uni-Wonder (Taiwan Starbucks), Mech-President (Smile Gas Station), and President Transnet all delivered strong performances, contributing significantly to the overall revenue growth.
Taiwan 7-ELEVEN continued to deepen the management of its uniopen membership ecosystem, expanding the OPENPOINT loyalty circle through cross-industry and cross-channel strategic alliances both domestically and internationally. To date, the ecosystem has successfully integrated over 500 well-known brands and nearly 700,000 contracted stores. By promoting the CTBC uniopen co-branded card through integrated online and offline channels, the company has effectively increased point circulation and member engagement. As of the end of March, the member base approached 20,000,000, with steady growth in both scale and activity levels.
In March, the focus turned to celebrity trends and festive opportunities. Taiwan 7-ELEVEN collaborated with the Kaohsiung Cherry Blossom Festival and partnered for the first time with South Korean girl group member Chou Tzu-yu to launch limited-edition packaging and co-branded products. These offerings spanned fresh food, bakery items, desserts, ice cream, and CITY series beverages, successfully driving customer traffic and sales growth. Addressing the increasing health awareness among customers, the company continued to provide diverse ready-to-eat egg products and refrigerated hanging snacks to meet the demand for side dishes or protein supplements. Preparing for summer beverage demand, the !+? CAFE RESERVE & Tea Bar introduced a new menu featuring labor-saving patented single-cup tea extraction equipment and 24-hour service, now available in over 570 stores nationwide to boost beverage sales momentum.
Simultaneously, the company leveraged the excitement of the Lantern Festival and international baseball tournaments by introducing IP lanterns, seasonal products, and themed promotions to enhance overall store performance. The store-wide point collection program featured characters from Sanrio, including Pompompurin, Cinnamoroll, and Pochacco, to drive sales. To capture the stay-and-play opportunity, PCSC introduced OPEN! FUNLAND, an innovative recreational composite service space that continues to expand across Taiwan to provide customers with an amusement park experience within a convenience store. Furthermore, the designated IP zones selling blind boxes, figurines, and anime-themed products have driven growth in toy-related revenue.
Targeting the e-commerce market and the diverse needs of various groups living in Taiwan, the social commerce platform MyShip celebrated its 7th anniversary. This milestone was supported by secure pickup services, anniversary events, and the launch of a new seller app designed with an intuitive interface to better serve nearly 7,000,000 seller members, thereby expanding the platform's transaction scale. Additionally, recognizing the needs of international workers and students in Taiwan, the company launched themed promotions across fresh food, beverages, and snacks during Eid al-Fitr. Collaborations with digital remittance and telecommunications providers were also established to offer convenient overseas remittance and mobile top-up services, continuously attracting new customers through thoughtful and diverse service offerings.
Looking ahead to April, Taiwan 7-ELEVEN will continue to respond to themes such as April Fools' Day, Children's Day, the Qingming Festival long holiday, and the Mazu Pilgrimage. The company plans to launch various themed activities and structural new products combined with promotional discounts and member interaction mechanisms. These initiatives are expected to maintain customer momentum and drive steady operational growth as PCSC actively builds a lifestyle service platform that exceeds customer expectations.