President Chain Store Corporation reported consolidated revenue of NT$29.91 billion for April 2026, a 4.88% increase compared to the same period last year, setting a new historical high for the month. Taiwan 7-ELEVEN maintained steady expansion, with the total number of service points, including stores and Smart vending machines, reaching nearly 8,400. The company also continued to innovate and refine its management of 67 shopping malls across Taiwan, steadily expanding market reach and service depth. Driven by seasonal themes such as April Fools' Day, Children's Day, the Qingming Festival long holiday, and the Mazu Pilgrimage, the company focused on uniopen members, fresh food, coffee, tea, and iPre-order to develop differentiated and innovative products. These themed activities effectively sustained foot traffic and consumption momentum, pushing overall operational performance toward steady growth. Regarding subsidiaries, Philippine 7-ELEVEN, Mech-President (Smile Gas Station), President Drugstore (Cosmed), and Uni-Wonder (Taiwan Starbucks) all delivered outstanding performances, significantly contributing to the overall revenue growth.
Taiwan 7-ELEVEN continued to deepen its uniopen member lifestyle ecosystem by utilizing a three-pillar strategy consisting of "App," "Points," and "Payment." The OPENPOINT ecosystem has successfully integrated over 500 well-known brands and nearly 700,000 partner stores, driving the member economy to exceed NT$100 billion. The promotion of the CTBC uniopen co-branded card across online and offline channels has been successful, resulting in more than 70% of members doubling their OPENPOINT earnings and 40% of members holding over 10,000 points. Notably, the 50,000 "uniopen PRIMA" paid subscribers demonstrated spending levels and visit frequencies far exceeding those of general customers, with an average contribution nearly 12 times higher. By the end of April, the total number of members approached 20 million, showing robust growth in both scale and active engagement.
In April, Taiwan 7-ELEVEN capitalized on the Qingming Festival holiday, rising temperatures, and various festivities. Anticipating the early summer season, the company entered the light meal market by developing several new fresh food items, including the expansion of the "New Premium Onigiri" line with sashimi-grade seafood. The "Star-rated Feast" collaborations with a popular South Korean girl group member and luxury hotels continued to be top sellers. To capture the April Fools' trend, the "April Fools' WOW Awards" series was launched, successfully generating social media buzz. To meet the demands of customers seeking "protein-friendly" diets, options such as hanging chicken breast and diverse egg products were introduced, driving fresh food growth by over 10%.
The proprietary coffee brand CITY series continued to lead the convenience store market by strengthening the operations of CITY CAFE and CITY PRIMA. For Earth Day, promotions were launched for the oat latte series, and the concentrated tea series was upgraded with the introduction of "Royal Earl Grey Black Tea Latte" and "Shizuoka Matcha Latte." The "CITY TEA" and "!+? CAFE RESERVE & Tea Bar" brands now serve over 3,500 locations nationwide. To celebrate International Milk Tea Day on April 30, various online and offline promotions were launched, leading to over 10% growth for the entire CITY series.
Taiwan 7-ELEVEN actively participated in the Mazu Pilgrimage season by increasing inventory in central Taiwan stores and offering commemorative merchandise via iPre-order and iGroup-buying. Furthermore, iPre-order launched the "Mother's Day Shopping Extravaganza," featuring hundreds of popular items and high OPENPOINT rewards, encouraging customers to purchase gifts in advance and driving related sales growth by over 20%.
Looking ahead to May, Uni-President Group will integrate its various brands, including 7-ELEVEN, Cosmed, DREAM PLAZA, and Starbucks, to launch the "Love Mom" series and offer "air-freighted carnations" for Mother's Day. Taiwan 7-ELEVEN will continue to respond to seasonal topics, the tax filing season, and rising temperatures by introducing themed activities and new products. Combined with member engagement mechanisms and promotional events, the company aims to sustain foot traffic and growth, actively building a lifestyle service platform that exceeds customer expectations.