President Chain Store Corporation (PCSC) consolidated revenue for May 2026 reached NT$31.643 billion, representing a year-on-year increase of 5.27% and setting a new historical high for single-month revenue. Benefiting from travel during the Labor Day long holiday, Mother's Day gifting, and the tax filing season, Taiwan 7-ELEVEN continuously deepened its uniopen membership, fresh food, coffee, and tea beverage offerings to build a convenient lifestyle service platform. This successfully enhanced foot traffic and consumption momentum, driving steady growth in overall operational performance. In terms of subsidiaries, the two major brands under the President Beautiful Life business, Cosmed and Starbucks, simultaneously celebrated reaching 600 stores nationwide across Taiwan, showcasing an evolving lifestyle service model through the brand-new "Yuanxiu Store." Other subsidiaries, including Philippine 7-ELEVEN, Mech-President (Smile Gas Station), President Drugstore (Cosmed), Uni-Wonder (Taiwan Starbucks), and President Department Store, also delivered outstanding performances, contributing significantly to the overall revenue growth.
Taiwan 7-ELEVEN built the OPENPOINT ecosystem, continuously expanding the membership economy through a three-pronged strategy of membership, loyalty points, and payment systems to provide uniopen members with diverse experiences. The membership base has now reached nearly 20 million users. In May, in response to the comprehensive income tax and property tax season, the platform acted as a valuable financial helper by allowing members to offset their comprehensive income tax bills with reward points, combined with the China Trust uniopen co-branded credit card and icash Pay to maximize tax payment rewards. Furthermore, points-earning services were unlocked across various major brand channels, cross-industries, and consumption settings. Targeting members holding high point balances, a special premium redemption zone was established, allowing customers to exchange points for airline miles and admission to famous theme parks or travel activities, ensuring steady growth in member contributions.
With summer temperatures repeatedly hitting record highs in May, Taiwan 7-ELEVEN targeted the refreshing food and beverage market by introducing new dishes to its cold noodles, side dishes, salads, and fruit categories. Innovative and differentiated products were launched, such as sashimi-grade salmon salad and Chiayi-style cold noodles. To meet the recent market trend toward health and the rigid demand for protein supplementation, the company expanded its "protein-friendly" dietary options, increasing the sale of ready-to-eat chicken breasts, egg products, and vegetarian items. Meanwhile, an "AI Food Passport" was integrated into the OPENPOINT app, using conversational AI technology to recommend personalized meals accurately. At the same time, co-branding initiatives proved highly successful. The "Star-rated Feast" collaborated with the Grand Mayfull Hotel's "Chao Yue Fong" restaurant to develop authentic Cantonese cuisine that is convenient to eat, targeting the single-dining preferences of the younger generation. For seasonal summer fruits, personalized sliced mango boxes and Yu Her Bao lychee cups were introduced for 24-hour convenient shopping. Additionally, the dessert selection at 7-ELEVEN has become a top choice for summer cooling. There are currently over 5,000 dessert counters nationwide across Taiwan, integrating nearly 100 products including imported and handmade desserts, puddings, yogurts, jellies, and Yu-Kuo Sweets, driving customer demand and boosting fresh food revenue by nearly 10%.
During the peak harvest season for summer fruits, Taiwan 7-ELEVEN integrated over 7,300 stores across Taiwan with its online platforms, iPre-order and iGroup-buying, focusing on traceable mangoes and local seasonal fresh fruits to support local agriculture through planned purchasing. The company also capitalized on seasonal business opportunities such as the Labor Day holiday, Mother's Day, Dragon Boat Festival gifting, and the third anniversary celebration of the iOPEN MALL launch to plan themed campaigns. By connecting the store pre-order catalog, iPre-order, and iGroup-buying, multiple events and new products were introduced. Furthermore, the Uni-President Group pooled nearly 10,000 physical retail channels across Taiwan to prepare air-freighted imported carnations from Colombia for five consecutive years, inviting customers to express their affection and driving related revenue up by nearly 10% compared to the same period last year.
Entering the peak season for summer iced drinks, Taiwan 7-ELEVEN satisfied customer cooling needs by developing novel products in the beverage, ice cream, and beer categories. By integrating Slurpees, "Sharing Ice" ice cream, and ColdStone Soft Serve, the company continued to innovate 24-hour fresh-made frozen treat experiences, combining IP merchandise with lucky draw campaigns to stimulate younger customers' purchasing power. The CITY series reinforced its diverse brand positioning and product differentiation. CITY CAFE introduced a brand-new "Popcorn Flavored Latte" to its best-selling flavored latte line, while CITY PRIMA boutique coffee maintained a dual-track operation to provide boutique coffee lovers with a choice of different coffee beans. The two premium tea brands, CITY TEA and !+? CAFE RESERVE & Tea Bar, have been deployed in over 3,500 stores nationwide across Taiwan. Multiple promotional activities were launched in May for International Tea Day, and CITY TEA collaborated with Pokémon to introduce themed cups, triggering a collecting craze and warming up the peak season for summer hand-shaken drinks, boosting overall CITY series growth by over 10%.
Moving into June, Taiwan 7-ELEVEN will actively leverage opportunities from summer travel, international football tournaments, and the Dragon Boat Festival long holiday. By combining membership interaction mechanisms with online and offline platform promotions, the company will introduce diverse lifestyle proposals that closely align with public demand, driving overall operational performance and anticipating another wave of growth momentum.