President Chain Store Corporation (PCSC) reported a consolidated revenue of NT$30.619 billion for June 2026, representing a year-on-year growth of 6.31% and setting a new record high for the same period in history. 7-ELEVEN Taiwan maintained steady store expansions, reaching a total of 8,293 service touchpoints across Taiwan including retail stores and Smart vending machines, while continuing to innovate and optimize the operations of its 68 plazas nationwide to steadily expand its market reach and service depth. Concurrently, in response to peak summer temperatures and the Dragon Boat Festival long weekend, the company focused on its uniopen members, fresh food, coffee, tea beverages, and 7-ELEVEN iPre-order, developing differentiated product structures and creative seasonal topics. These themed activities successfully generated foot traffic and consumption momentum, driving steady growth in overall operational performance. In terms of subsidiaries and investments, Philippine 7-ELEVEN, Mech-President (Smile Gas Station), Uni-Wonder (Taiwan Starbucks), and Q-WARE Systems & Services all delivered outstanding performances, effectively contributing to the growth of the overall consolidated revenue.
7-ELEVEN Taiwan continued to deepen its uniopen membership ecosystem, building the OPENPOINT ecosystem through a three-pronged strategic framework: the app, points, and payment. To date, it has successfully connected over 500 well-known brands and nearly 700,000 merchant partners. The uniopen PRIMA membership subscription system was leveraged to consolidate a loyal customer base; for the 50,000 paid subscription members of "uniopen PRIMA," monthly cross-channel bonus discounts and exclusive pre-order activities were launched. The consumption amount and store visit frequency of these subscription members were significantly higher than those of regular members, with their average contribution being 12 times higher. Furthermore, the OPENPOINT App integrated with the uniopen App to offer free services such as popular horoscope updates and feng shui analysis to reward customers, bringing the total membership to over 20 million, with steady growth in both membership size and engagement.
7-ELEVEN Taiwan stores successfully capitalized on the high-temperature business opportunities, responding to the Ministry of Environment's heat adaptation strategies by posting indoor cooling notices and launching a diverse range of new products and promotions. The International Beer Festival featured multi-buy discounts on beer paired with promotional add-on items for appetizers. To meet the rising demand for refreshing diets, the stores offered a selection of up to 10 cold noodle and international chilled noodle variations combined with tea beverage add-on discounts, alongside ice cream lucky draws featuring the "Maltese" IP and co-branded fresh foods. This diversified fresh food strategy drove relevant category sales up by nearly 10%.
Dietary management has become a prominent trend across all age demographics. 7-ELEVEN Taiwan introduced over a hundred exclusive food and beverage products, expanded the installation of "Simple Fit" refrigerated zones, and pioneered the "AI Food Passport" to recommend personalized diets. The stores introduced whole food choices like steamed corn and steamed sweet potatoes, and provided protein-friendly options such as hanging chicken breasts and diverse egg products. Consequently, the revenue share and sales of dairy products, soy milk, and protein drinks achieved double-digit growth. Aligning with nutritional supplement trends, the private label coffee brand CITY CAFE introduced the "Hazelnut Mocha High-Protein Latte (22g)" for its functional beverage lineup, utilizing a dual-protein source of milk protein and soy protein to continuously enrich its product portfolio.
During the Dragon Boat Festival long weekend in June, 7-ELEVEN Taiwan coordinated across its nationwide stores and 5 major national highway service areas to increase inventory for food and beverage items. The company also strengthened product structures for the CITY series, refrigerated beverages, and ice cups to capture the peak summer heatwave opportunities. CITY CAFE and CITY PRIMA continued to cultivate the local coffee market, with CITY CAFE launching the new "Guava Sparkling Coffee" alongside IP-themed merchandise to generate consumer interest. The two premium tea brands, "CITY TEA" and "!+? CAFE RESERVE & Tea Bar," now serve customers at over 3,500 locations nationwide, continuously offering new products and diverse promotions. In support of local agriculture, new refreshing mango beverages were launched. Supported by promotions on the OPENPOINT Mobile Pickup Service and in-store campaigns, overall sales for the CITY series grew by nearly 10%.
7-ELEVEN Taiwan continued to capture online shopping demands during the "618 Shopping Festival," the year's largest e-commerce campaign. By integrating 7-ELEVEN iPre-order, iGroup-buying, iOPEN Mall, and shipping services like Click & Collect and MyShip, the company built a proprietary e-commerce ecosystem. Coupled with the integration of nationwide store drop-off and pickup points, the company offered shopping discounts, shipping promotions, and secure pickup activities to provide customers with a seamless shopping experience, boosting revenue in relevant categories.
Looking ahead to July, the company will welcome the annual 7-ELEVEN Day by partnering with STARLUX Airlines and Snoopy to launch a new series of lucky bags, aiming to capture the summer travel market, strengthen IP collaborations, and host the Kaohsiung Beer Music Festival to draw crowds and lead lifestyle trends. Concurrently, 7-ELEVEN Taiwan will continue to roll out diverse themed activities and trendy new products targeting festivals, high-temperature demands, Korean celebrity collaborations, and international football tournament merchandise. Combined with member-exclusive interactive mechanisms and promotional campaigns, the company will continue to drive customer traffic and consumption momentum, pushing overall operational performance toward steady growth and actively building a lifestyle service platform that exceeds customer expectations.