Beer Rock Festival

7-ELEVEN has organized the large-scale outdoor "Beer Rock Festival" on an annual basis to support musical creativity among the younger generation and deliver a distinctive pop music experience. The 2025 festival took place in Kaohsiung from July 4 to July 6, featuring diverse pop music and exclusive Korea–Taiwan cross-border collaborations that generated some of the most talked-about performances of the year.

The lineup included first-time appearances in Taiwan by Nayeon of TWICE, as well as Wheein and Solar of MAMAMOO, alongside renowned artists such as Accusefive, SHOU, Feng Ze, Wayne Huang, and Yan Ju Lai. Showcasing styles ranging from K-pop and rock to emerging youth acts, more than 30 musical acts performed in rotation. The three-day event drew in a cumulative audience of over 60,000 attendees and reached 510 million people through social media.

MUSIC FESTIVAL- KAOHSIUNG SAKURA SEASON

7-ELEVEN has created the music festival brand "Kaohsiung Sakura Season," which was held in Kaohsiung from March 28 to March 30, 2025. The event featured a romantic visual theme, sakura-themed photo installations, pink-themed food and drinks, and performances by several renowned artists singing romantic songs. Additionally, various unique cross-border performances were held, creating a one-of-a-kind atmosphere for the Sakura Season.

The international lineup included Japanese superstars Koda Kumi and BACK-ON, Korean stars Lee Young-ji and Jung Eun-ji, and popular Taiwanese acts such as Power Station, 831, Bestards, and Amazing Show. With over 30 musical acts performing in rotation, the event drew in a cumulative audience of over 60,000 attendees and reached 79 million people through social media.

PCSC Good Neighbor Foundation hosts community activities at 7-ELEVEN stores to create a vibrant local cultural system involving parent-child interactions, elder participation in learning, and reading. From the beginning of the year until October, over 13,000 Funfest sessions have been organized, attracting around 12,500 participants. The 2025 annual expense is approximately 6.94 million NT dollars.

The Youth Deep Roots Program utilizes 7-ELEVEN stores as community cultural activity spaces and retail channels for social enterprise youth groups returning to their hometowns for entrepreneurship. This initiative aims to allow youth to establish roots and revitalize rural towns, achieving objectives such as cultural heritage preservation, local economic development, and community cooperation in local revitalization efforts. As of 2025, the initiative has supported 22 youth groups from diverse townships, showcasing hundreds of local products and generating over NT$10 million in revenue. To date, the program has reached more than 240,000 people. The annual execution budget for 2025 is approximately NT$2.35 million.

In supporting the government's promotion of humanistic thoughts to encourage reading, PCSC has implemented the "Reading Incentive Program" in rural primary schools. By utilizing a "points-for-rewards" system, we encourage children to cultivate long-term reading habits. This year, we supported 119 elementary schools, reaching a total of 180,000 books read.

Furthermore, we have integrated environmental sustainability with arts and culture through a partnership with Cheng Loong Corp., a global top-100 paper company. Together, we established "Good Neighbor Paper Libraries" using 100% sustainable materials repurposed from recycled 7-ELEVEN cardboard boxes. These libraries provide aesthetically pleasing and functional eco-friendly bookshelves and furniture, effectively promoting a circular economy. To date, this initiative has utilized over 10 tons of recycled paper and reduced 58 tons of carbon emissions.

In our ongoing commitment to local arts, we have partnered with the renowned If Kids Theatre for the second consecutive year. During the three major "Sustainable Good Neighbor Funfests" in 2025, we collaborated on podcasts to bring picture book stories to life. This project provides diverse reading companionship for schools and families, helping to root local culture in the hearts of the next generation.

Deepening Sustainability Communication Through Physical Exhibitions We continue to deepen sustainability communication through physical exhibitions and curated events. In March, to coincide with Earth Hour, we launched a two-week "Lights-Off Touring Event" simultaneously across Northern, Central, and Southern Taiwan. By inviting consumers to join the energy-saving movement, we achieved nearly 10,000 interactive light-off engagements, showcasing the power of public participation.

In July, we participated in the "Better Tomorrow" sustainable exhibition hosted by the United Daily News. Under the theme "Sustainable Good Neighbor Funfest," we showcased our collection of palm picture books and multilingual picture books. The event attracted approximately 20,000 visitors, while our integrated OMO (Online-Merge-Offline) communication reached a total of 12 million people.

In September, at the Asia-Pacific Sustainability Expo hosted by the Taiwan Institute for Sustainable Energy (TAISE), we collaborated with our affiliated brands—7-ELEVEN, Starbucks, President Transnet , and President Information Corp. Together, we created the largest corporate sustainability pavilion at the expo. With the theme "7-ELEVEN Green Energy Operations," we utilized immersive displays to demonstrate how our retail channels work with the supply chain to practice a low-carbon lifestyle. The three-day exhibition attracted over 50,000 visitors and achieved 92.74 million online impressions. Our efforts were recognized with two prestigious awards: the "APSAA Exhibition Award - Platinum" and the "Excellence in Sustainable Guiding Award."

The total execution budget for these initiatives in 2025 was approximately NT$10 million.